Peculiar Trends in Advertising
I’m writing about this thing, because I’m having a hard time thinking of what to write about. Threat Quality Press is gearing up, over the next month, to unveil FOUR exciting, new, SECRET PROJECTS, and those things are kind of distracting me.
But, I want to talk about this. The other day, when I was going into Philadelphia for rehearsal, I saw billboards everywhere for something called “GoPhila.com.” Or maybe just “GoPhila.” This is a city organization that’s trying to increase tourism. They post billboards like this:
Now, in the first place, a lot of these messages strike me as being really needy. This one in particular is exactly like the way I might casually suggest to an ex-girlfriend that we should get together for a night of liquor and bad decisions, and it’s phrased in exactly the way that never worked.
But the thing that drives me nuts about this is that I saw all of these billboards in Suburban Station. Suburban Station, for those of you who don’t know, is in Philadelphia. It is actually UNDER CITY HALL.
I am no brilliant marketing scientist or anything, but I think I’ve detected a glaring design flaw here.
Are there marketers out there who can shed light on this for me? Because it seems to me to be a completely crazy idea to try and advertise Philadelphia’s tourist attractions to the people who are already there.