John Shnatter, founder and owner of Papa John’s Pizza, not too long ago said that providing healthcare for all his employees would cost about 14 cents per pizza, and that, in order to protect shareholder returns, that cost would get passed on to the customers by amortizing it throughout Papa John’s goods.
Pizza Hut. Here is how you can both afford to give everyone healthcare AND improve your market share.
First: take the hit. Don’t pass the price on to the consumer.
Second: Make a commercial that says this:
A lot of OTHER pizza companies are going to pass this price on to you, because at the end of the day, their shareholders are more important to them than customers, or than their employees. We here at Pizza Hut believe that being a great company is more than just providing a great product at a great price, it’s also about being a responsible citizen, and that’s why we provide healthcare for our employees, and why we’ll never pass those costs on to you.
Pizza Hut. Great Pizza. Great People.
3) Collect the money.
This is predicated on the theory that, assuming someone doesn’t just like one kind of pizza better, if everything is equal, they’re going to go with the company that’s not run by a bunch of raging assholes.