Posts Tagged ‘polling’

Polls and the Polling Pollsters Who Poll Them

One of many victories for the pollsters

One of many victories for the pollsters

Hey, you! Stop believing polls. Stop it! Stop using them to argue for your candidate or against another. Stop using them to create underdog narratives about a candidate getting 20% of the vote, or stories about an insurmountable lead by a candidate getting 20% of the vote.

Why harp on creating narratives from polls when you could be talking about the issues your candidate supports instead?

Why should you ignore the polls? Because until it starts to matter, and actual voting is around the corner, polls don’t gauge any true reflection of reality. If they did, we’d be talking about the successor to President Herman Cain right now.

Increasingly, pollsters have created a cottage industry of building narratives for the publications and news networks to which they’re attached. Those publications and news networks ignore what’s statistically significant or contextually important in order to build the best narrative they can tell, regardless of accuracy. It would seem like information is just that, and a statistic is a statistic, but when that information is cherry-picked and couched within a story written to appeal to you, is it still unbiased information?

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